Annual Marketing Plan Template 17

The slide, titled “Attribution Model,” features a clear horizontal arrow graphic segmented into five distinct, light blue chevron-shaped sections. The first four sections are labeled “Touchpoint 1” through “Touchpoint 4” with a “%” symbol at the top, indicating a percentage contribution or conversion rate for each. The final, dark blue chevron is labeled “Conversion.” This linear and progressive format is highly effective for illustrating the multi-touchpoints involved in a customer journey leading to a desired outcome and for explaining how credit is assigned across these interactions. It is ideal for marketing analysts, growth strategists, or business intelligence teams presenting marketing effectiveness, sales funnel analysis, or ROI calculations to stakeholders, executives, or internal teams.