Annual Marketing Plan Template 15

The slide, titled “Marketing Funnel,” visually represents a sales or marketing pipeline using a five-step, color-coded horizontal funnel diagram. Each descending block illustrates a stage, from the widest “Visitors to the Website” with 10,000, narrowing down to “User Registrations” (1,000), “Marketing Qualified Leads” (300), “Sales Qualified Leads” (100), and finally “Net New Customers” (20). This clear and quantitative format is highly effective for illustrating conversion rates, lead progression, and overall sales efficiency in a marketing funnel. It is ideal for marketing teams, sales departments, or business strategists presenting performance reviews, growth projections, or lead generation effectiveness to leadership, stakeholders, or sales teams.