Annual Marketing Plan Template 13

The slide is titled “Competitive Landscape” and features a clear two-axis scatter plot or matrix, with the horizontal axis labeled “Ease of use” and the vertical axis labeled “Automation.” Various light blue circular bubbles represent different “Competitor” entities and “Other” players, positioned according to their perceived characteristics on the axes. One distinct, dark blue circle labeled “We are here” is prominently positioned to indicate the unique market placement of the presenting entity. This analytical and strategic format is highly effective for visually mapping out the competitive environment, identifying market gaps, and demonstrating a company’s distinct positioning relative to its rivals. It is ideal for strategic planning sessions, investor pitches, or marketing strategy presentations to illustrate market differentiation and competitive advantage to stakeholders, executives, or internal teams.